The Guardian
“Here come the prize idiots” came as a shock headline about the IgNobel Prize from a newspaper for which I had written quite a few articles. It was one of the things that stimulated me to suggest to the organizers that a new slogan was needed which reflected more accurately what the prizes are now about. As a result, the slogan has been changed to “First, they make you laugh; then, they make you think”. View image of article